Use case · Bakeries and cafés
A blog for your bakery or café, written around the questions people ask at the counter.
People plan cake orders, festival boxes and weekend coffee on their phones, days before they walk in. A blog that answers those questions in your own words is found at that moment. Here is what to write, when, what to keep out of it, and a real draft from CMSKite’s AI writer for a bakery.
Why a bakery blog brings orders
Your Google Business Profile and Instagram show what you sell. A blog answers what comes before the order: how big a cake for 30 people, how early to book a wedding cake, whether an eggless sponge holds up under fondant. Those are searches with a decision behind them, and the bakery whose page answers them is often the one that gets the message.
Most of these questions are local and seasonal, which works in a small bakery’s favour: a national chain does not write about ordering Diwali boxes in your neighbourhood, and you can.
Posts your customers are already searching for
- Sizing: “How much cake for 20 people?”, “How many kg of cake for a birthday party?”, “How many cupcakes per guest?”
- Ordering: “How far ahead should I order a custom cake?”, “Can you write a name or print a photo on a cake?”, “What can I change on a wedding cake after ordering?”
- Choices: “Eggless or regular cake: what is the difference?”, “Fondant or buttercream in hot weather?”, “Which cake travels best in a car?”
- Bread and keeping: “How to store sourdough so it stays fresh”, “Can you freeze bread from a bakery?”, “Why does sourdough cost more?”
- The café: “Is it a good place to work from: plugs, Wi-Fi, quiet hours?”, “Flat white or latte?”, “Where do your coffee beans come from?” (only if you know).
- Near you: a guide to ordering for office celebrations in your area, or a post on the cakes you make for your city’s festivals.
Stuck? Give me topic ideas in the AI writer suggests five from your brief, your website and the posts you already have. It is free and does not count against your AI posts.
Dates to plan around
Publish a month or more before the date. People plan big orders early, and a new post can take weeks to start showing in search. Pick the occasions your customers actually celebrate:
| When | Occasion | A post that fits |
|---|---|---|
| 14 February | Valentine’s Day | Order deadlines and sizes for two; a post on the bakes that travel well as gifts. |
| March (UK), May (US, India) | Mothering Sunday / Mother’s Day | What to order for a breakfast at home, and when your last order day is. |
| Moves each year | Easter, Eid, Raksha Bandhan | Hot cross buns and Easter bakes; Eid and Rakhi hampers: what is in them and how early to book. |
| October–November | Diwali | Sweet and gift boxes, corporate gifting orders, how long each item keeps. |
| Fourth Thursday of November (US) | Thanksgiving | Pie orders: sizes, pick-up days, how to reheat. |
| December | Christmas and New Year | Plum cake and stollen: when they are baked, how long they keep, ordering for a party. |
| All year | Birthdays and weddings | Your evergreen posts: sizing, flavours, how to order. Link them from every seasonal post. |
What to keep out of your posts
- Health claims. Words like “sugar-free”, “low fat”, “diabetic-friendly” or “guilt-free” are regulated in many countries (FSSAI in India, the FDA in the US). Describe what is in the bake, not what it does for anyone’s health.
- Allergen promises you cannot keep. Do not write “nut-free” if your kitchen handles nuts. Say what the recipe leaves out and what the kitchen handles.
- Delivery times you cannot keep in December. Give your real order deadline and say it fills up; a missed promise in festival week costs more than the order.
- Other people’s photos and recipes. Use your own bakes. They are also the part no other site has.
Put the rules in your AI writing brief under “Never”, so every draft starts from them. The draft below shows that it helps, and that you still need to read the result.
A brief for a bakery
The brief is a few lines about your business that every AI draft follows. You write it once in Website settings → AI writing brief. This one is for a made-up bakery in Pune, written the way we suggest: who you are, who reads you, how you sound, facts the AI may use, and what it must never say.
We are Crumb Street, a neighbourhood bakery and café in Aundh, Pune, open since 2017. Readers: families and office workers nearby who order birthday cakes and pick up bread on the way home. Voice: warm and simple, like talking across the counter. Facts we can mention: every cake can be made eggless, cake orders need 48 hours and are taken on WhatsApp, sourdough is baked on Saturdays and Sundays only. Never: promise delivery times, make health claims about sugar-free or millet products, or mention other bakeries.
What the AI wrote from it
Topic: “How much cake to order for a birthday party, by number of guests”. Keywords: cake size for 20 people, how many kg cake for party, eggless birthday cake. Tone Friendly, length Medium, language English. Below is what came back, word for word: we only cut it for length where you see […].
Title: How Much Cake to Order for a Birthday Party: Guest Count Guide Search title: Birthday Cake Size Guide: How Much for 20 Guests Search description: Learn how to size a birthday cake for any guest list, calculate kilograms of cake needed, and order an eggless cake from Crumb Street Bakery. […] ## Translating Guests into Kilograms of Cake Now that you have a guest‑based estimate, it’s time to turn that into a concrete cake size. Bakers usually work with standard cake pans, and each pan has a known yield: - **6‑inch round** (≈ 1 kg) – good for 10‑12 servings - **8‑inch round** (≈ 1.5 kg) – good for 15‑18 servings - **10‑inch round** (≈ 2.2 kg) – good for 25‑30 servings - **Square 9×9‑inch** (≈ 2 kg) – good for 20‑25 servings If you need a cake for 20 guests, the 10‑inch round or a 9×9‑inch square will comfortably cover the 1.6 kg we calculated. For a two‑layer design, you can split the weight between layers – for instance, two 8‑inch rounds each weighing about 1.5 kg gives you a total of 3 kg, plenty of room for extra frosting and decoration. Remember, the shape also affects how the cake is sliced. Round cakes are classic and easier to cut into wedges, while square cakes provide straight cuts that many families prefer for even portions. Choose the shape that fits your serving style and the look you want on the table. ## Choosing the Right Shape and Flavor for a Birthday Crowd Flavor choices can influence how much cake people actually eat. Rich chocolate or dense fruit cakes tend to be more filling, so you might stick closer to the 100 g per adult rule. Lighter sponge or vanilla cakes often lead guests to take a second piece, so consider adding a little extra weight. Crumb Street offers a range of popular flavors: classic vanilla, chocolate fudge, strawberry cream, and seasonal specials. When you decide on the flavor, think about the birthday person’s favorite and any dietary restrictions. Since **every cake can be made eggless**, you can comfortably serve guests who avoid eggs without sacrificing taste. If the party includes both kids and adults, a simple vanilla‑buttercream base with a fun frosting color works well for the kids, while a richer chocolate‑ganache layer can please the adults. Mixing flavors in a two‑layer cake (e.g., chocolate on the bottom, vanilla on top) adds visual interest and keeps everyone happy. ## Eggless Options: Making Everyone Happy An **eggless birthday cake** is not a compromise; it’s a thoughtful alternative that many families appreciate. At Crumb Street Bakery, our eggless recipes use fresh yogurt or plant‑based milks to achieve the same moist crumb as traditional cakes. The result is a cake that tastes just as delicious and can be enjoyed by guests with egg allergies or those who follow a vegetarian diet. When you place your order, simply mention that you’d like the cake to be eggless. The bakery will confirm the flavor options available in the eggless version and adjust the recipe accordingly. Because the preparation method is slightly different, it’s best to **order at least 48 hours in advance** via WhatsApp. This lead time ensures the bakers have enough room in their schedule to craft a flawless eggless cake, especially on busy weekends. ## Placing Your Order with Crumb Street Bakery Ready to turn your calculations into a real cake? Here’s a quick checklist: 1. **Count your guests** – note adults vs. children. 2. **Calculate the total cake weight** using the 100 g/50 g rule. 3. **Pick a shape** (round or square) that matches the weight. 4. **Choose flavor(s)** and decide if you want an eggless cake. 5. **Message us on WhatsApp** with your details (guest count, flavor, eggless preference, and any decoration ideas). 6. **Confirm the 48‑hour notice** – we’ll lock in your order and give you a price. We are Crumb Street, a neighbourhood bakery and café in Aundh, Pune, open since 2017. Our friendly team loves helping families and office workers celebrate special moments with fresh, homemade cakes. **Next step:** If you’re ready to order your birthday cake, send us a WhatsApp message with your guest count, preferred flavor, and whether you’d like it eggless. We’ll confirm the size, price, and any extra details within 48 hours.
It kept to the brief where the brief was clear: the 48 hours, WhatsApp, eggless, no delivery promise, no other bakery. Before publishing, the owner would still fix these:
- Facts it made up. The flavours (“classic vanilla, chocolate fudge, strawberry cream”) and the eggless recipe (“fresh yogurt or plant-based milks”) are not in the brief. Replace them with the real menu.
- A promise the brief did not make. The last line says the bakery will confirm “within 48 hours”; the 48 hours in the brief is the order notice, not a reply time.
- Generic numbers. The pan sizes and weights are rules of thumb. Use the sizes you actually sell, since those are what people will order by.
- The brief, pasted back. “We are Crumb Street, a neighbourhood bakery…” repeats the brief almost word for word. Cut it or replace it with something only you would say.
- A photo. One real cake with the number of guests it served does more than another paragraph.
Getting the posts in front of customers
- No website? Your free blog link at
cmskite.com/b/your-nameis live from sign-up. Put it in your Instagram bio and on your Google Business Profile as your website link. - Already have a site on Wix, Shopify, WordPress or Squarespace? Two lines on one page show your posts there, in the site’s own fonts and colours.
- See what works. Reader numbers show how many people read each post, and from which countries, so you know whether the cake-sizing post is found before the season starts.
What it costs
| Free | Starter | Team | |
|---|---|---|---|
| Price | Free forever | ₹799 / $9 a month | ₹2,499 / $29 a month |
| Posts written with AI | 3 a month | 30 a month | 30 a month |
| Posts | 35 | Unlimited | Unlimited |
Questions
- Will the AI know my menu and prices?
- Only what you put in your brief. The instructions tell it not to invent facts about your business and to leave a [bracketed] line for you to fill instead, but as the draft above shows, it sometimes invents details anyway. Read every draft before you publish.
- How often should a bakery post?
- Often enough to be ready before each season you sell into. A handful of good posts on sizing, ordering and your festival specials, kept up to date, does more than a post a day nobody edited.
- Can I write posts in Hindi or Hinglish?
- Yes. Choose हिंदी or Hinglish under Language when you write with AI, or write the post yourself. One blog can hold posts in several languages.
Related
- AI blog writerHow Write with AI works, what a draft includes, and how AI posts are counted.
- Writing with AI: the guideEvery option, and how to write a good brief.
- Your free blog linkA blog that is live before any website is involved.
- CMSKite for WixShow your posts on the Wix site you already have.
- Other kinds of businessClinics, salons, real estate, local services and more.
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